Marketing

Graduates of this program can apply concepts in marketing and business management in specialized areas, specifically Digital Marketing and Sales Management. Students will be able to demonstrate the ability to perform market research for effective advertising and corporate communications, all while demonstrating the highest standards of personal and professional ethics. Students will understand how to create and execute marketing strategies and plans that integrate digital marketing and traditional marketing techniques. Students will evaluate the roles of professional sales and sales management, and how these roles relate to marketing. Students will be able to apply, analyze, synthesize, and evaluate facts and theories; locate, evaluate, and integrate appropriate primary and secondary sources; integrate their ideas with the ideas of others to create new knowledge; recognize and address complex ethical situations; communicate effectively in a variety of scenarios; and operate effectively within a continually changing environment. Graduates will value innovation, communication, critical thinking and problem solving, scientific and information literacy, financial literacy, diversity awareness, business acumen, and knowledge creation skills. Graduates of the program will have the capability to incorporate these skills in meaningful ways.

Digital Marketing Specialization:

• Marketing Manager
• Marketing Research Analyst
• Marketing Specialist
• Marketing Coordinator/Assistant
• Digital Content Manager
• Media Coordinator

Sales Management Specialization:

• Sales Manager
• Marketing Research Analyst
• Marketing Manager
• Marketing Specialist
• Event/Catering Coordinator
• Event/Catering Manager
• Product Manager
• Territory Manager

Applicants for careers in this field may be subject to pre-employment screenings such as, but not limited to, criminal background checks, and drug/or alcohol testing. Employment decisions, including whether to require background checks and other tests, are made at the discretion of the employer. Rasmussen University part of American Public University System ("Rasmussen") does not pre-screen for enrollment in this program. Any prospective student must consider their history, lifestyle and future actions before enrolling in this program, and carefully consider whether their actions may prevent them from attaining employment in the field they choose to pursue. Additional requirements, such as industry-specific training may be required to obtain employment in this field.

A student enrolled in an associate degree program through Rasmussen University Online may dual enroll in this Bachelor’s degree program when enrolled in the final 12 credits needed to complete their enrolled associate’s degree program, and all program acceptance requirements are met. The student may be scheduled to complete Associate program course requirements before taking Bachelor-level courses. The student will graduate from their enrolled associate degree program only when all course requirements specific to that program have been completed. Students who choose this option to dual enroll cannot complete the final 12 credits in the associate degree as self-directed assessments (SDA). Students enrolled in a Rasmussen Certificate or Diploma program are not eligible to dual enroll in this Bachelor’s degree program. Students enrolled in a residential program through a campus are not eligible to dual enroll in this program.

This is a bachelor-completer program. To be considered for admission, applicants must provide transcripts from an accredited institution of higher learning as recognized by the U.S. Department of Education or the Council for Higher Education Accreditation (CHEA) that demonstrates one of the following:

1. A conferred associate’s or bachelor’s degree
2. Completion of at least 60 quarter credits or 40 semester credits of college-level coursework with a grade of C- or higher in each course

Students who transfer a conferred associate’s or bachelor’s degree will receive a block transfer of 90 lower-level quarter credits. In addition, the students will have their transcripts evaluated on a course-by-course basis to determine whether any upper-level credits will also apply to their program. Eligible transfer credits will be applied to their program at the appropriate level.

Students who have fewer than 90 transferable lower-level quarter credits will be required to take additional lower-level coursework. The additional coursework will be determined by Rasmussen based upon a predetermined elective pool appropriate for the program of enrollment.

Choose One Specialization

+Self-directed assessment available; see Self-Directed Assessments for details.

Eligible students enrolled in this program may elect to substitute specific master’s-level courses for certain bachelor’s-level courses as displayed on the table below. See the Eligibility to Substitute Master’s-Level Course While Enrolled in a Bachelor’s Degree Program Policy for more information.