2026 - 2027 Catalog

Marketing

Associate of Applied Science Degree

Fully online program

Knowledge Credit Self-Directed Assessment Available

Objective

Graduates of this program understand fundamental concepts in marketing and business management. They can demonstrate marketing and management skills including planning and decision-making, organizing, controlling, and leading employees. Students will be able to use computer applications for the business environment. Graduates value written and interpersonal communication, critical thinking and problem solving, information and financial literacy, and the significance of diversity awareness skills in academic and workplace situations.

Typical Career Paths

  • Marketing Coordinator
  • Marketing Specialist
  • E-Commerce Specialist
Applicants for careers in this field may be subject to pre-employment screenings such as, but not limited to, criminal background checks, and drug/or alcohol testing. Employment decisions, including whether to require background checks and other tests, are made at the discretion of the employer. Rasmussen does not pre-screen for enrollment in this program. Any prospective student must consider their history, lifestyle and future actions before enrolling in this program, and carefully consider whether their actions may prevent them from attaining employment in the field they choose to pursue. Additional requirements, such as industry-specific training may be required to obtain employment in this field.