2026 - 2027 Catalog
Marketing
Objective
Graduates of this program understand fundamental concepts in marketing and business management. They can demonstrate marketing and management skills including planning and decision-making, organizing, controlling, and leading employees. Students will be able to use computer applications for the business environment. Graduates value written and interpersonal communication, critical thinking and problem solving, information and financial literacy, and the significance of diversity awareness skills in academic and workplace situations.
Typical Career Paths
- Marketing Coordinator
- Marketing Specialist
- E-Commerce Specialist
Applicants for careers in this field may be subject to pre-employment screenings such as, but not limited to, criminal background checks, and drug/or alcohol testing. Employment decisions, including whether to require background checks and other tests, are made at the discretion of the employer. Rasmussen does not pre-screen for enrollment in this program. Any prospective student must consider their history, lifestyle and future actions before enrolling in this program, and carefully consider whether their actions may prevent them from attaining employment in the field they choose to pursue. Additional requirements, such as industry-specific training may be required to obtain employment in this field.
Developmental Education Courses
| Code | Title | Quarter Credits |
| B080 | Reading and Writing Strategies | 4 |
| B087 | Practical Math | 4 |
Developmental Education courses do not count toward total program credits, and are not calculated in GPA. Students must demonstrate mastery of the subject matter in Developmental Education courses through a Rasmussen University entrance placement exam, approved exemption based on previously completed coursework, or by passing Developmental Education courses.
Degree Requirements Summary
| General Education Credits | 40 |
| Core Credits | 51 |
| Total Associate’s Degree Credits | 91 |
General Education Courses
Lower Division
| Category | Quarter Credits |
|
English Composition
(Required course)
ENC1101
English Composition +
|
4 |
|
Communication
(*Required course, select 1 additional course)
+
*
COM1388
Communicating in Your Profession +
|
8 |
|
Humanities
(*Required course, select 2 additional courses)
*
PHI1520
Ethics Around the Globe +
|
12 |
| Math / Natural Sciences (Select 2 courses, one must be a Math course) + | 8 |
|
Social Sciences
(*Required course, select 1 additional course)
*
ECO1000
Principles of Economics +
|
8 |
See General Education Course Selections for details.
Core Courses
Lower Division
| Code | Title | Quarter Credits |
| ACG2209 | Principles of Financial Accounting for Managers | 4 |
| BUL2241 | Business Law | 4 |
| CGS1240 | Computer Applications and Business Systems Concepts + | 3 |
| E242 | Career Development + | 2 |
| FIN1000 | Principles of Finance | 4 |
| GEB1011 | Introduction to Business | 4 |
| GEB2444 | Internet Business Models and E-Commerce | 4 |
| GEB2888 | Introduction to Business Analysis and Intelligence | 4 |
| GEB2930 | Business Capstone | 2 |
| MAN1300 | Introduction to Human Resource Management | 4 |
| MAN2021 | Principles of Management | 4 |
| MAR2011 | Principles of Marketing | 4 |
| MAR2374 | Online Multimedia Marketing | 4 |
| MAR2873 | Public Relations and Advertising Strategies | 4 |
+Self-directed assessment available; see Self-Directed Assessments for details.
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