Undergraduate Minor - Marketing
Program Description
Not open to students pursuing a major in Marketing.
Minor Objectives
Upon successful completion of this minor, the student will be able to:
- Integrate the marketing function with fundamental business enterprise concepts and principles of management.
- Apply basic marketing principles to a particular business.
- Develop a strategic marketing plan.
- Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization.
- Develop a marketing plan for a business or a department.
Minor Requirements (18 semester hours)
Fundamentals of Marketing 3 |
Principles of Sales 3 |
Marketing Research 3 |
Marketing Strategy 3 |
Select 2 courses from the following: 6 |
Public Relations |
Advertising |
Consumer Behavior |
Marketing Management |
| Total Semester Hours 18 |
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