Bachelor of Science in Business Analytics
Program Description
The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for those interested in fields such as business analyst, analytic system designer, or data scientist.
This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Integrate the various statistical analytics outputs and applications.
- Implement the models used by Excel to process statistical data.
- Deconstruct student experiences with real time analytics applications and work problems.
- Produce a functional or chronological analytic project, along with an appropriate display and interpretation of results, findings, and recommendations for decision makers.
- Integrate key issues and topics in a reflective essay from the overall program experience.
Degree at a Glance
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General Education Requirements
30
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Major Required
39
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Select one of the following concentrations:
9
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Final Program Requirement
6
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Elective Requirements
36
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Total Semester Hours
120
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Degree Program Requirements
General Education (30 semester hours)
| Arts & Humanities (6 semester hours) 1 |
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Select 2 courses from the following:
6 |
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Arabic I
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Arabic II
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Art Appreciation
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Survey of Photography
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Film and Literature
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Image Enhancement using Adobe Photoshop®
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French I
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French II
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German I
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German II
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Introduction to Japanese
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Literature of American Encounters, Revolution, and Rebellion
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From Abolition to #MeToo: Literature of the American Civil Rights Movement
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Pivotal Figures in Early British Literature
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British Literature from Wordsworth through the Wasteland
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Leadership in World Literature: Antiquity to the Early Modern Period
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Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
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Music Appreciation
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Jazz and Rock
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World Music and Cultures
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Introduction to Philosophy
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Critical Thinking
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Introduction to Ethics
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Philosophy of Science
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Introduction to Brazilian Portuguese
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Introduction to the Study of Religion
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Introduction to World Religions
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Russian I
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Spanish I
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Spanish II
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Thinking and Acting Ethically
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| Civics, Political & Social Sciences (6 semester hours) 2 |
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Select 1 course from the following:
3 |
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Microeconomics for Business
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Macroeconomics for Business
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Select 1 course from the following:
3 |
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Introduction to Anthropology
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World Archaeology
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Introduction to Cultural Anthropology
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Human Sexuality
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Planning Your Future with Purpose in Business
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Social Media and Society
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Intercultural Communication
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Microeconomics
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Macroeconomics
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Humane Education: A Global Interdisciplinary Perspective
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Introduction to Geography
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Practical Food Safety and Awareness
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International Relations I
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Introduction to Political Science
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American Government I
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Introduction to Psychology
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Death and Dying
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Race & Religion
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Hope and Resilience
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Introduction to Sociology
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Social Problems
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American Popular Culture
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Exploring Society and Cultures via Science Fiction
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| Communication: Writing, Oral, and Multimedia (9 semester hours) |
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Information and Digital Literacy
3 |
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Making Writing Relevant
3 |
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Select 1 course from the following:
3 |
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Emerging Technology for College Success
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Public Speaking
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Interpersonal Communications
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Proficiency in Writing
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Argumentation and Rhetoric
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Introduction to Literature
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Technical Writing
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Scientific Writing
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Effective Business Communication
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Human Relations Communication
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Information Literacy and Global Citizenship
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Introduction to Information Technology Writing
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Human Relations
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| History (3 semester hours) |
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Select 1 course from the following:
3 |
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American History to 1877
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American History since 1877
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World Civilization before 1650
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World Civilization since 1650
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Western Civilization before The Thirty Years War
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Western Civilization since The Thirty Years War
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African-American History before 1877
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African-American History since 1877
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History of the American Indian
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History of Science
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The History and Context of STEM
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| Mathematics and Applied Reasoning (3 semester hours) |
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College Algebra
3 |
| Natural Sciences (3 semester hours) |
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Select 1 course from the following:
3 |
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Introduction to Biology
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Introduction to Human Anatomy and Physiology
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Introduction to Chemistry
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Introduction to Meteorology
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Introduction to Geology
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Introduction to Environmental Science
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Introduction to Physics
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Introduction to Astronomy
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Introduction to STEM Disciplines
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| Total Semester Hours 30 |
Major Required (39 semester hours)
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Accounting for Non Accounting Majors
3 |
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Basics of Business
3 |
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Principles of Supervision
3 |
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Fundamentals of Marketing
3 |
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Application Software Integration
3 |
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Law and Ethics in the Business Environment
3 |
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Operations Research
3 |
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Critical Thinking Strategies for Business Decisions
3 |
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Foundations of Financial Management
3 |
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Statistics
3 |
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Analytics I
3 |
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Analytics II
3 |
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Advanced Analytics
3 |
| Total Semester Hours 39 |
Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Accounting, Concentration in Entrepreneurship, Concentration in Human Resources, Concentration in Marketing, Concentration in Retail Management, or Concentration in Security and Intelligence.
General Concentration (9 semester hours)
A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.
Concentration Requirements (9 semester hours)
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Applied Analytics I
3 |
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Applied Analytics II
3 |
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Applied Analytics III
3 |
| Total Semester Hours 9 |
Concentration in Accounting (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Accounting processes and management and how students can leverage data and analytics tools to Accounting areas. This concentration satisfies the growing trend of Accounting Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve accounting problems and support decision making in accounting.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to accounting & financial transactions.
- Demonstrate knowledge of the ethical framework for accountants adopted by professional accounting organizations, and accounting principles.
- Analyze, evaluate, and organize financial data to facilitate managerial decision making in accounting.
- Conduct an in-depth analysis of an organization's financial information and provide a written assessment of the results.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Introduction to Payroll
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Financial Accounting
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Intermediate Accounting I
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Intermediate Accounting II
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Intermediate Accounting III
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Accounting Information Systems
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Auditing
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Managerial/Cost Accounting
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Governmental and Not-for-Profit Accounting
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Law for Accountants
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Individual Federal Taxes
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| Total Semester Hours 9 |
Concentration in Entrepreneurship (9 semester hours)
This concentration offers a unique skill for entrepreneurs who are looking to make informed decision and to solve business problems.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of Entrepreneurship aspects.
- Demonstrate knowledge of the data analytics framework adopted by and for Entrepreneurship functions associated with owning and operating a business.
- Analyze, evaluate, and organize Entrepreneurship data, to facilitate problem solving, and decision making in all functions associated with owning and operating a business, where data is collected and utilized.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Idea Generation
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Business Plan Foundations
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Practical Law for the Entrepreneur
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Financing a New Venture
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| Total Semester Hours 9 |
Concentration in Human Resources (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Human Resource processes & management, and how students can leverage data and analytics tools to HR areas like Compensation and Benefits, Information Systems, or Recruitment and Staffing. This concentration satisfies the growing trend of HR Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve HR problems and support decision making in HR.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
- Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
- Analyze, evaluate, and organize employee's financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
- Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Human Resource Management
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Compensation and Benefits
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Human Resource Management Information Systems
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Recruitment and Staffing
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| Total Semester Hours 9 |
Concentration in Marketing (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure to marketing and the means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the marketing space are becoming essential for business professionals. The marketing concentration is designed to build on the knowledge gained in the Bachelor’s of Science in Business Analytics program and to provide focus on marketing from a data analysis perspective and developing an integrated marketing strategy.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
- Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
- Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
- Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Advertising
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Marketing Research
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Marketing Strategy
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Marketing Management
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| Total Semester Hours 9 |
Concentration in Retail Management (9 semester hours)
This concentration offers a unique qualification and skill for problem solving for students interested in joining the retail industry as it grows to amass trillions of dollars in revenues worldwide, especially online retail data and transactions.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of retail businesses fields.
- Demonstrate knowledge of the data analytics framework adopted by and for retail management (including merchandizing, customer service, etc.) professionals and/or organizations, and analysis principals.
- Analyze, evaluate, and organize retail management data, to facilitate problem solving, and decision making in all areas of retail management where data is collected and utilized.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Retail Strategy
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Retail Operations
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Retail Merchandising Operations
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Digital Retail Inventory Management
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| Total Semester Hours 9 |
Concentration in Security and Intelligence (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
- Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
- Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
- Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.
Concentration Requirements (9 semester hours)
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Select 3 courses from the following:
9 |
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Critical Analysis
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Threat Analysis
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Intelligence and Homeland Security
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Intelligence Analysis
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Cyber Warfare
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Intelligence and Narcotics
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Terrorism and U.S. National Security
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Illicit Finance
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Law Enforcement Intelligence Applications
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| Total Semester Hours 9 |
Final Program Requirement (6 semester hours)
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Analytics Senior Seminar 3
6 |
| Total Semester Hours 6 |
Elective Requirements (36 semester hours)
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Select any courses that have not been used to fulfill requirements listed above. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. 36 |
| Total Semester Hours 36 |
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.