Bachelor of Arts in Entrepreneurship
Program Description
The Bachelor of Arts in Entrepreneurship offers you a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s competitive marketplace. You’ll learn about leveraging business opportunities into viable business entities as you study idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture. This bachelor’s degree program is ideal if you want to gain knowledge about starting your own venture, taking over a family-owned company, or working within a startup organization.
This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Identify strengths, weaknesses, opportunities, and threats in the product, service, or nonprofit environments.
- Design an appropriate business strategy to support an entrepreneurial business based on research, critical thinking, and leadership skills.
- Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.
- Interpret concepts of contract, tort, Uniform Commercial Code (UCC), regulations, and employment law to entrepreneurial business enterprises.
- Recommend various methods necessary to grow an entrepreneurial venture through financial analysis and capital funding options.
Degree at a Glance
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General Education Requirements
30
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Major Required
39
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Select one of the following concentrations:
12
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Final Program Requirement
3
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Elective Requirements
36
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Total Semester Hours
120
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Degree Program Requirements
General Education (30 semester hours)
| Arts & Humanities (6 semester hours) 1 |
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Select 2 courses from the following:
6 |
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Arabic I
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Arabic II
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Art Appreciation
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Survey of Photography
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Film and Literature
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Image Enhancement using Adobe Photoshop®
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French I
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French II
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German I
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German II
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Introduction to Japanese
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Literature of American Encounters, Revolution, and Rebellion
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From Abolition to #MeToo: Literature of the American Civil Rights Movement
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Pivotal Figures in Early British Literature
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British Literature from Wordsworth through the Wasteland
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Leadership in World Literature: Antiquity to the Early Modern Period
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Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
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Music Appreciation
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Jazz and Rock
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World Music and Cultures
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Introduction to Philosophy
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Critical Thinking
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Introduction to Ethics
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Philosophy of Science
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Introduction to Brazilian Portuguese
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Introduction to the Study of Religion
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Introduction to World Religions
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Russian I
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Spanish I
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Spanish II
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Thinking and Acting Ethically
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| Civics, Political & Social Sciences (6 semester hours) 2 |
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Select 2 courses from the following:
6 |
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Introduction to Anthropology
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World Archaeology
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Introduction to Cultural Anthropology
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Human Sexuality
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Planning Your Future with Purpose in Business
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Social Media and Society
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Intercultural Communication
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Microeconomics
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Macroeconomics
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Microeconomics for Business
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Macroeconomics for Business
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Humane Education: A Global Interdisciplinary Perspective
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Introduction to Geography
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Practical Food Safety and Awareness
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International Relations I
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Introduction to Political Science
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American Government I
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Introduction to Psychology
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Death and Dying
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Race & Religion
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Hope and Resilience
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Introduction to Sociology
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Social Problems
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American Popular Culture
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Exploring Society and Cultures via Science Fiction
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| Communication: Writing, Oral, and Multimedia (9 semester hours) |
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Information and Digital Literacy
3 |
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Making Writing Relevant
3 |
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Select 1 course from the following:
3 |
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Emerging Technology for College Success
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Public Speaking
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Interpersonal Communications
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Proficiency in Writing
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Argumentation and Rhetoric
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Introduction to Literature
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Technical Writing
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Scientific Writing
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Effective Business Communication
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Human Relations Communication
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Information Literacy and Global Citizenship
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Introduction to Information Technology Writing
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Human Relations
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| History (3 semester hours) |
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Select 1 course from the following:
3 |
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American History to 1877
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American History since 1877
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World Civilization before 1650
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World Civilization since 1650
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Western Civilization before The Thirty Years War
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Western Civilization since The Thirty Years War
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African-American History before 1877
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African-American History since 1877
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History of the American Indian
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History of Science
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The History and Context of STEM
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| Mathematics and Applied Reasoning (3 semester hours) |
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Introduction to Statistics
3 |
| Natural Sciences (3 semester hours) |
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Select 1 course from the following:
3 |
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Introduction to Biology
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Introduction to Human Anatomy and Physiology
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Introduction to Chemistry
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Introduction to Meteorology
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Introduction to Geology
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Introduction to Environmental Science
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Introduction to Physics
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Introduction to Astronomy
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Introduction to STEM Disciplines
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| Total Semester Hours 30 |
Major Required (39 semester hours)
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Accounting for Non Accounting Majors
3 |
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Idea Generation
3 |
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Innovation Design and Prototyping
3 |
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Entrepreneurs as Leaders
3 |
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Foundations of Entrepreneurship
3 |
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Business Plan Foundations
3 |
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Technological Innovation
3 |
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Practical Law for the Entrepreneur
3 |
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Financing a New Venture
3 |
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Money Management for Entrepreneurs
3 |
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Strategic Growth
3 |
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Innovative Marketing
3 |
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Social Entrepreneurship
3 |
| Total Semester Hours 39 |
Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Business Analytics, Concentration in Food and Beverage Industry, Concentration in Small Business, or Concentration in Sports Fitness.
General Concentration (12 semester hours)
This concentration is designed to equip graduates with a practical, hands-on understanding of what it takes to run a successful business in today’s business environment. Students will learn about leveraging and a variety of business opportunities into viable business entities. Studies include marketing, management, operations, finance, accounting, and the legal aspects of running a business. This concentration is applicable for any student who has a desire to start his/her own business, plans to take over a family owned business, or otherwise currently works in an entrepreneurial enterprise.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
- Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises.
- Compose an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces.
- Apply critical thinking and decision-making skills by collecting data through various research tools in order to develop alternatives and solve problems objectively.
- Practice quantitative skills necessary in to grow an entrepreneurial business through work in accounting, finance, and statistics.
- Develop a marketing plan to support an entrepreneurial business that leverages its overall business strategy.
- Practice analytical skills necessary to operate a business efficiently and effectively.
Concentration Requirements (12 semester hours)
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Service Innovation and Delivery
3 |
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The Family Owned Business
3 |
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Non-Profit Entrepreneurship
3 |
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The Value of Networking
3 |
| Total Semester Hours 12 |
Concentration in Business Analytics (12 semester hours)
This concentration provides the student with an array of study and course work in business analytics, tools to use for analytics, decision-making, and applied analytics.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Compare operational statistical theories and software options for objective decision-making.
- Use managerial level statistical methods to integrate into objective decision-making processes.
- Apply analytical concepts to support decision-making.
Concentration Requirements (12 semester hours)
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Analytics I
3 |
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Analytics II
3 |
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Advanced Analytics
3 |
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Applied Analytics I
3 |
| Total Semester Hours 12 |
Concentration in Food and Beverage Industry (12 semester hours)
The restaurant industry is the second largest private-sector employer in the United States and it adds jobs at a stronger rate than all other industries combined. By 2023, the restaurant industry is projected to add 1.3 million jobs (National Restaurant Association, 2015). In 2015 alone, restaurants are expected to add over 300,000 jobs. Further, restaurant industry sales account for 4% of the U.S. gross GDP. Starting and owning their own food and/or drink establishment is one of the top three goals of our current entrepreneurship students.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Describe food service industry trends in nutrition and health and explain how food service operations may incorporate these trends into menu development
- Design and implement cost control systems as they relate to foodservice operations.
- Develop menus, and analyze recipes, their structures and conversion properties.
- Incorporate industry standards to inform decisions related to safe and efficient food service operations
Concentration Requirements (12 semester hours)
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Select 4 courses from the following:
12 |
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Food and Beverage Management
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Quantity Food Preparation
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Principles of Cost Control in Foodservice Operations
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Nutrition in the Food Service Industry
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History and Culture of Wine
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| Total Semester Hours 12 |
Concentration in Small Business (12 semester hours)
This concentration is designed for students who want to focus on possibly being a small business owner. Graduates examine leadership, customer service, operations, social media, and marketing specific to a small business. Developed to bring specialized knowledge to entrepreneurs, this program will expose students to key concepts and principles to be a successful small business owner.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Summarize employment practices for small business owners.
- Recommend a customer service model for a new small business.
- Conduct appropriate marketing functions for your business venture.
- Assess relevant areas for cost improvement for a small business.
Concentration Requirements (12 semester hours)
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Select 4 courses from the following:
12 |
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Leadership in Small Business Ventures
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Small Business Customer Service
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Marketing the Successful Small Business
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Social Media to Grow Small Business
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Operating a Small Business
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Virtual Small Business
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| Total Semester Hours 12 |
Concentration in Sports Fitness (12 semester hours)
The fitness industry is growing and many individuals express an interest in being an entrepreneur in this field. Research shows growth estimates ranging from 9.76 billion dollars in 2008 to a $24 billion industry today. The fitness industry services some 51 million Americans of all ages and income levels. The fitness industry has been forecasted to grow 23% by 2025 and encompasses different types of gyms. Sports fitness is a growing industry due in part to increased awareness of health and wellness. In this concentration, students will focus on wellness, conditioning, trends and culture.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Discuss factors affecting endurance training and methods for developing endurance.
- Examine the body's responses to weight training, training and conditioning, and strength training exercises.
- Analyze the health benefits gained from strength training.
- Apply concepts related to health promotion and disease prevention.
- Design a functional training program.
- Examine the issues and trends associated with fitness and wellness.
Concentration Requirements (12 semester hours)
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Select 4 courses from the following:
12 |
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Wellness: Health Promotion and Disease Prevention
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Foundations of Nutrition
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Exercise Programming and Testing
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Business Aspects of Fitness and Wellness
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Current Issues and Trends in Fitness and Wellness
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Sports and Recreation Facility Management
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| Total Semester Hours 12 |
Final Program Requirement (3 semester hours)
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Entrepreneurship Senior Capstone 3
3 |
| Total Semester Hours 3 |
Elective Requirements (36 semester hours)
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Select any courses that have not been used to fulfill requirements listed above. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. 36 |
| Total Semester Hours 36 |
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.